Kinecto International - Jägermeister Rebel Puzzle

Category: Best Interactive Experience

Client: BDG - Jägermeister

Year / Domain / Status: 2013 / Drinks/Alcohol / Shortlisted

Strategy description:

The Idea: We created a different type of casual, simple, memory game in which you have to remember the (sexy) positions of the four contortionists Rebel Girls.

Execution:

Using a set of unique photos we shot exclusively for the app we generated automatically hundreds of different scenes of Rebel Girls that were shown for a couple of seconds after which the user had to reconstruct the image, while the clock was ticking; to keep users coming back we also used gamification elements - you could unlock over 30 badges.The app was promoted using Facebook ads and Sponsored stories targeting existing fans, casual gamers, etc.

Case visual: