SC MRM PARTENERI SRL - Momente in dar

Category: Best Interactive Experience

Client: Doncafé

Year / Domain / Status: 2013 / Food / Shortlisted

Strategy description:

Doncafe acknowledges and rewards women and offers them a precious moment of intimacy and positive energy: a moment for themselves. But how does this insight work online?

Execution:

We created an app that calculated moments women gave to others.Users answered some questions about themselves and the app used that info to generate an emotional, interactive movie.To reward their effort,we gave them the chance to be part of something bigger.We took advantage of the most famous Christmas event and dedicated an entire Stefan Banica concert to them.The winners of the VIP experience got to meet Stefan Banica and all app users could see the concert online before everyone else could.

Case visual: