Kinecto International - BCR Cont Curent - Schimba Povestea

Category: Best Social Media Campaign

Client: BCR

Year / Domain / Status: 2013 / Finance / Participant

Strategy description:

The Idea: Watching video is a big part of everyday internet browsing experience. We created an addictive game and placed it as pre-roll on the biggest Romanian video sharing platform (Trilulilu) to engage users and to deliver our campaign message.

Execution:

A simple but addictive game was delivered before the videos started directly in the video window. The game illustrated in the most straightforward manner the idea of saving up money and then delivered the message of how you can save even more money, while being strictly integrated into the overall campaign concept related to fairytales. The game integrated links to the campaign landing page, to the campaign TVC and product benefits.

Case visual: