Kinecto International - Bursa Binelui BCR CSR Platform Launch Campaign
Category: Best Native Advertising Campaign/Project
Year / Domain / Status: 2013 / Finance / Winner
The idea: We got people’s attention with a simple question: It’s easy to Like&Share; a cause, but does this help anybody? We wanted first to raise the question in people’s mind and secondly convince them to involve and actually contribute in real life with real help.Execution:
We teased 40 A-list bloggers with a question: what if a Like would cost 5 Lei? Also, we released an infographic about the Romanians habits in social media, with focus on Likes. Reveal. The bloggers received their answer: use them on Bursa Binelui. We released Bursa Binelui Facebook Page with an app that analyzed the user’s interaction on Facebook and recommend him to support the NGOs, besides Likes&Shares;. Campaign supported with minimum paid media budget for display banners and Facebook ads.