IAB MIXX Awards - Rewarding Interactive Excellence at International Standards

Recognized as the worldwide benchmark for best-in-class campaigns, the IAB MIXX Award winning work are set to inspire and educate the marketplace about the power of the online communication! 

IAB MIXX AWARDS ROMANIA 2018 submimssion period is now over! See the 2018 shortlist here!  
Meet the WINNERS @The Gala Ceremony -> 16th of November at Beans & Dots, starting 17.30!

The IAB MIXX Awards (Marketing and Interactive Excellence Awards) is the only 100% digital international competition held in Romania by the association of the industry - an impartial organisation, and rolled out by worldwide recognised standards. IAB MIXX Awards offer international exposure in other countries where IAB is active! 

The IAB MIXX Awards recognises digital marketing excellence in cross media campaigns. This means that every aspect of the campaign is important: strategy, execution and & of media, results & ROI and creativity. Only the best digital campaigns will win a MIXX award! Also, IAB MIXX Award-winning work inspires, educates and provides best-practice for the marketplace about the power to build brands digitally.

The IAB MIXX Awards rewards the best Romanian works in the interactive and digital landscape...both implemented and never-made ones! Campaigns may be submitted in 10 different categories & an extra category dedicated to "never-made" ideas:

  • Best Brand Campaign
  • Best Performance Campaign
  • Best Native Advertising Campaign/Project
  • Best Video Campaign
  • Best Mobile Campaign
  • Best Content Marketing Project
  • Best Digital PR Campaign
  • Best Social Media Campaign
  • Most Experimental and Innovative campaign
  • Best Interactive Experience
The most innovative campaign will be rewarded by Best Digital MIXX Award of the year!

For this year we have a BRAND NEW CATEGORY: The Never-Made IdeasIt’s the idea you are very keen on. But it never happened because of various reasons - the Creative Director’s feedback, Client Service or legal didn’t agree on it, there was no budget etc. – so now it’s time to prove that you’ve had reasons to believe in it. You love this idea and it’s just right to want to see its potential. By this new category we’ve created this year, you’ll be able to register the best ideas you’ve had, but never happened. Because they deserve to be rewarded too.

You can submit your case starting 1st of October until 31st of October! We expect all closed campaigns that run between May 2017 – September 2018... and the ideas that never saw daylight...

The IAB MIXX Awards rewards digital marketing excellence in cross media campaigns so an entry of only one part of the campaign is not enough! We want to see the whole picture and of course have all the relevant and detailed information on the digital elements. Please remember and keep in mind the rules of submissions stated below!

The fee for submission of one campaign is 75 Eur for IAB Romania members and 100 EUR for non-members. For more than 2 campaigns submitted by the same agency or for the submission of one campaign to more that one category there is a 15% discount applicable. 

The Winners of the IAB MIXX Awards Romania will be announced within IAB International Network and recommended for the IAB MIXX Award Europe at the Interact Congress 2019, in Warsaw.

Because only the best-of-the-best go home with a most wanted IAB MIXX Award, the collection of winning work creates a valuable platform that furthers the IAB mission to educate the broader advertising and marketing industry about the powerful impact interactive has on the overall marketing mix.

The IAB MIXX Awards is judged by an independent and unbiassed panel of highly acclaimed thought leaders in the local advertising ecosystem — advertising & media agencies executives & creatives who created campaigns for the Romanian most powerful brands, marketers with direct control over ones of the largest advertising budgets or some of the most prominent and dynamic digital presence in Romania and experienced online company leaders & consultants. Also, the first 3 campaigns of each category will be also evaluated by an international jury to decide the winner of each category. The international jury is composed by MIXX Awards winners from other countries and by international members of the MIXX jury, familiarised with the MIXX requirements and rigurousity. 

The finalists and winners will be honoured at the IAB MIXX Awards Gala - on the 16th of November, starting at 17.30 at Beans& Dots (Strada Brezoianu 23 - 25, Bucuresti), within an awesome  full MIXX Experience! Registrations, here

We thank our sponsors for making this edition happen at high standards: Beck’s, Staropramen, Group M - mPlatform, Samsung, Renault Romania, Cramele Averesti, Tchibo, Aqua Carpatica, Stalinskaya and the awesome logistic support of Mercury360 and creative involvement of V8Interactive Team! 

And our media partners for spreading this awesome news: Ringier, InternetCorp, ProTV, RCS&RDS, ThinkDigital, ArboMedia, 2Performant, Netgeo, Femeia.ro, Cosmopolitan, IQAds, Pagina de media, AdPlayers.