MediaCom - The Handmaid's Tale, Season 2

Category: Best Content Marketing Project

Client: HBO Romania

Year / Domain / Status: 2018 / Entertainment and the media / Participant

Strategy description:

To best reach the target of The Handmaid's Tale series (mainly women, 20-45) we increased the impact of the media campaign by adding relevant influencers. To make the article really stand out, one of the influencers (Dana Rogoz) was invited to personify the series' main character.

Execution:

Influencers selected based on affinity (only fans of the series were approached, authenticity was a must), content quality and community size. Along with Dana Rogoz, major influencers (Simona Tache, Laura Cosoi, Printesa Urbana also joined the campaign bringing excellent overall results in terms of reach and engagement.

Case visual:

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