Kinecto Internarional - CITY iLOVE - BĂNEASA SHOPPING CITY LOYALTY APP

Category: Best Mobile Branded App

Client: BĂNEASA SHOPPING CITY

Year / Domain / Status: 2016 / Retail / Shortlisted

Strategy description:

People choose Băneasa Shopping City because of its unique blend of great restaurants, exclusive shopping and entertainment opportunities. We wanted to enhance the client’s experience through a loyalty app that gives him more reasons to choose Băneasa Shopping City over other malls.

Execution:

We developed and launched CITY iLOVE – a mobile-only unique loyalty program that rewards those who choose Băneasa Shopping City every time they want to eat, drink, shop and have fun. The loyalty app lets consumers scan all the receipts from any of the hundreds stores in Băneasa Shopping City and gives them back exclusive benefits according to their spend. The benefits revolve around premium experiences (such as shopping counseling, premium cinema seating, VIP access to movie premieres), private events or discounts at their favorite stores. We built in Gamification from day one – consumers can unlock benefits, receive badges and can move between loyalty levels based on their spend.

Case visual: