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Most Experimental & Innovative Campaign

Campaign featuring unconventional, new or groundbreaking techniques to market a service or product. This category focuses on high level of creativity, not necessarily results. We expect to see here breathtaking campaigns rolled on online, with a highlight of the "WOW Effect!" Please provide as many examples as you can of how dis the campaign work.

Campaigns from 2015

SEAT - Leon ST Challenge SEAT

Campaigns from 2016

The Lenovo Hunger Eliminator Button Lenovo
Big Day Today Samsung
BECK’S ON LAUNCH – 360 LIVE Beck's Romania

Campaigns from 2017

Gillette Mach 3 Procter&Gamble / Gillette
Jocurile Frumusetii by Avon (aka The A-Challenge) AVON
Promotiful Promotiful

Campaigns from 2018

The Drunk Bicycle Pegas
Colonization by Orange Orange Romania
Samsung Live Museum Samsung Romania
Uncut GREENPEACE

Campaigns from 2019

Untold Haunted Camping Protected by the KFC Garlic Sauce KFC
The Banknote Concert Samsung
Battle of Thrones HBO Romania
George Street Art Gallery BCR Erste
CORONA LIGHTS OFF! LIFE ON! Corona
Real Eyes Research + Asset Optimization Dulcolax
Simona Halep , first New Media press conference in Romania Zaga Brand
Aniversare 18 ani Carrefour Romania
Unfixable Trauma Politia Romana
VR Touch Experience Yves-Rocher